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行銷的基本架構已經被數位科技大幅翻轉,變得更數據導向,更能精準提供顧客個人化的服務。因此...

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行銷的基本架構已經被數位科技大幅翻轉,變得更數據導向,更能精準提供顧客個人化的服務。因此,人們以前所談的行銷4P理論,也必須有相應的變化。

由於產品(Product)或服務會隨公司或產業而異,BCG針對通路(Place)、定價(Price)和推銷活動(Promotion)做了研究,分析在數位時代之下,產品上市策略(Go-To-Market Strategy)會有哪些改變,供行銷主管參考。


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The Boston Consulting Group is a global management consulting firm and the world's leading advisor on business strategy. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses. Our customized approach combines deep insight into the dynamics of companies and markets with close collaboration at all levels of the client organization. This ensures that our clients achieve sustainable competitive advantage, build more capable organizations, and secure lasting results. BCG is a private company with 82 offices in 46 countries.
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